Thursday, June 12, 2008

The Gruen Transfer

I really hope that Indonesia can come up with something like this, I don't know why every time we have talk show for ads it always turn out to be cheesy :)

In shopping mall design, the Gruen transfer refers to the moment when consumers respond to "scripted disorientation" cues in the environment. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques) and lately popularized by Douglas Rushkoff.

Here are some example of interesting malls.












Ok, back to The Gruen Transfer TV show, here is about the show:

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT will decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Each week, Wil is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them.

Guests on the program face a series of challenges designed to show the thought processes - and, often, the brilliance - of advertising, as well as its understanding of who we are and what we want. Each week we examine the tactics used to sell a particular product; it could be cars or chocolate or cleaning products.

In a segment called 'The Pitch', agencies compete to fulfill an impossible brief. For example, 'make Brendan Nelson a winner'. Elsewhere, 'Consumer's Revenge' allows our audience to participate in the show by making their own ads on this website. The best ads will be played during the show.

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you. It’s not an expose. It’s not a satire. It’s about truth in advertising. Finally.

The Gruen Transfer is really worth to watch and the host is great, funny (he used to be a comedian and a journalist), smart and cute, uhmm... deadly combination :)

Click here for detail information about the show.

Ok, I sound like giving them free advertising here and I think they have to pay me for free marketing :)).

3 comments:

GJ said...

This would be the Wil Anderson who wears thongs and nail polish....right!!

Is it on cable here????

Ecky said...

Yup, that cute & funny & smart Wil Anferson :))

Nah, not on cable but you can download the episode on the website

Polar Bear said...

Excellent TV show, and funny to see soem of the older adverts being replayed.

I thought the "Do you have the Balls for Bagdad?" commercial sooo funny....