The Gruen Transfer

I really hope that Indonesia can come up with something like this, I don't know why every time we have talk show for ads it always turn out to be cheesy :)

In shopping mall design, the Gruen transfer refers to the moment when consumers respond to "scripted disorientation" cues in the environment. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques) and lately popularized by Douglas Rushkoff.

Here are some example of interesting malls.












Ok, back to The Gruen Transfer TV show, here is about the show:

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT will decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Each week, Wil is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them.

Guests on the program face a series of challenges designed to show the thought processes - and, often, the brilliance - of advertising, as well as its understanding of who we are and what we want. Each week we examine the tactics used to sell a particular product; it could be cars or chocolate or cleaning products.

In a segment called 'The Pitch', agencies compete to fulfill an impossible brief. For example, 'make Brendan Nelson a winner'. Elsewhere, 'Consumer's Revenge' allows our audience to participate in the show by making their own ads on this website. The best ads will be played during the show.

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you. It’s not an expose. It’s not a satire. It’s about truth in advertising. Finally.

The Gruen Transfer is really worth to watch and the host is great, funny (he used to be a comedian and a journalist), smart and cute, uhmm... deadly combination :)

Click here for detail information about the show.

Ok, I sound like giving them free advertising here and I think they have to pay me for free marketing :)).

Ministry Information decree on advertising

RI issues decree to restrict foreign ads

The Jakarta Post, Jakarta |Mon, 06/09/2008 10:29 AM| Headlines

In a bid to protect the country's interests, the Indonesian government has issued a decree restricting the Indonesian media from displaying foreign advertisements.

The joint ministerial decree was signed May 30 by Communication and Information Minister Muhammad Nuh and Culture and Tourism Minister Jero Wacik, Antara news agency reported Saturday.

"The joint decree is aimed at giving more opportunities to domestic production houses, and the employment of one foreign expert must be accompanied by three domestic workers," Nuh was quoted as saying.

The minister said the regulation was in response to missed profit opportunities amid increases in advertisement production costs from Rp 25.5 trillion in 2005, to Rp 30.03 trillion in 2006 and Rp 35.1 trillion in 2007.

"It's a pity we could not reap benefits from the advertisements' Rp 35.1 trillion. So far, only foreign production houses have benefited," Nuh said.

Local television stations saw advertisement revenues of Rp 23 trillion last year, or 66 percent of the market's total, while newspapers accounted for 30 percent and magazines four percent.

Advertisement spending during the January-March 2008 period increased to Rp 8.661 trillion from Rp 7.019 trillion in the same period last year.

The joint decree made some exceptions for advertisements on tourism promotion of foreign countries, properties located outside Indonesia; international games, competition and education, and brand global or brand image with same actors all over the world.

The regulation came one year after Nuh's predecessor Sofyan Djalil issued an advertising regulation limiting the involvement of foreign actors and other resources in the production of broadcast advertising.

The ministerial decree stipulates that the role of local human resources -- models, directors, cameramen, editors, animators and music directors, should be grown, while materials including settings, buildings, languages and music should represent local values.

The government expects locals should be able to take over the position held by a foreign worker in 2009.

Foreign workers in advertisement production are also expected to register with associations related to their professions.

My Absent

WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK

I haven't had a chance to update my blog :(

Will write soon once I can compromise my work load... De Ja Vu... This is what happened last year when we are going to launch this brand.

Please pray for me that this storm will be gone soon [-O<

Quote of the Day

The consumer isn't a moron.

David Ogilvy
Confessions of an Advertising Man

Quote of the Day

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

David Ogilvy
Confession of an Advertising Man

Speechless

The God a.k.a The Dutch has given the words...

meaning:

1. Re-shoot for the whole new story, meaning work from the scratch, back to zero.

2. Additional 1 day shoot, to inject dramatization into the story. Painful shoot days, because you can't control 1.5 years old kid's mood.

3. Involve the God himself for every little step from choosing the props, talent's wardrobe till music reference.

REMARKS: Every Thematic STB will require signature from the God himself and the no 2.

What a day..... *sigh*