Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
Confession of an Advertising Man
Thursday, March 27, 2008
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7 comments:
Ah, so there are quite a number of sinners in this profession..
Hee hee.. Some people would do anything to get the job done, although it requires them to lie.
But as David Ogilvy says, we have to be a responsible advertising man in order to be a good one ;)
i did... haha. nice quote!
*Dupi "Pure Thought" teh ti Tasik? sae blogna :)
you picked em straight off Truffles?
:D
have a good weekend girl
@ treespotter: I picked it up straight off from Lotus dashboard, it's there every single day hahaha
i watched once Cindy Crawford and other models were being interviewed and asked if they really use the make up they promoted. Cindy crawford said "I wouldnt be able to do such a lie"
oh..i trust Cindy. But do you think all models are really using the products they promote? not so important for me even if they lie :D
BBC featured Ogilvy's biography last night. An interesting man. He got a scholarship at Oxford (but was thrown out later), he once worked at the restaurant, salesman of Aga cooker in Scotland (later was asked to write their sales manual), joined Amish community, and started the advertising business at the age of 38. Wow...
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